Be sure to include your products and services, business name, address, phone number(s), and email addresses. What is the company vision, mission, and company values.

The goal of any website is to convert its audience, and in order for this to happen, the website has to be relevant and targeted to said audience.

A USP is defined as a “factor or consideration presented as the reason that one product or service is different from and better than that of the competition.” In simple terms, it’s a factor that sets your client apart from its competitors.